These days, information isn’t confined to a single media. Neither is Valeria’s work. Here are some links to Valeria’s rich media offerings, both here and on other sites.

Articles

Strength in Numbers, an article published by Communications World in their November/December, 2009, issue. When PR partners with advertising and marketing online, you and your audience can have a much more engaging and interactive experience. (Browsable document at Scribd, downloadable PDF version available)

Female Power Brands: An Interview with Valeria Maltoni. An article published in Personal Branding Magazine, May, 2009. Based on her philosophy that customer relationships are conversations, Valeria is a strong advocate of social media – as an enaler of conversations. In this interview, she shares how her extensive experience in corporate conversations and social media transfers to the arena of personal branding.

Learning from Technology Titans: An interview with Valeria Maltoni in Enterprising Women magazine. “Your markerting results are exponentially better when customers are given the opportunity to give feedback and access the conversation.” (Browsable document at Scribd, downloadable PDF version available)

Writing the conversation: How social media is redefining PR’s content creation (PRSA). Valeria Maltoni is cited in this article from the Public Relation Society of America. The explosion of social media, combined with the decline of traditional media, presents a new challenge for PR writing. (Browsable document at Scribd, original article is here)

Video

Fast Company Interview with Valeria Maltoni. Valeria explains how the most powerful way for a brand to become “sticky” is to give customers a platform to talk with the brand — and each other. A YouTube video filmed by Wendy Piersal (Running time 5:48, embeddable).