I help businesses think about what they do, using conversation to draw out the model for trade, identifying what is missing, and what is there.
Businesses have many assets that can be put together in different ways and traded in many ways. Every one of them is up for trade, or the consequence of a trade, providing the organization receives what makes it stronger, more resilient and enduring.
Working together on a time tested framework, we uncover the path to meaningful trade, focusing the business narrative, taking control of its promises, and leveraging social media to turn buyers into customers.
Contact me for a confidential evaluation today.
Driving growth
During my 20-year corporate career, I planned and executed global strategies in several industries, including technology, financial services, risk management consulting, chemical manufacturing, and health care.
I held senior business roles executing growth and exit strategies from global Fortune 500 to startup businesses, directing marketing, communications, and operational teams. On the agency side, I delivered digital brand strategies to Anheuser-Busch InBev, Allstate, and GE Appliances, and performed communication consulting for Target.
What I have found, time and time over, is that the initial trade turns prospects into buyers, and interactions turn those buyers into customers. Social media’s potential and opportunity is in support of closing the gap between what was promised and what was delivered.
Another place of concentration for my work is the brand. How it becomes an asset that is traded, and the role of trust as a premium or discount to the trade.
Building a platform
From early 2000 to 2008, I developed and chaired one of the first social networks with Fast Company magazine to a membership of over five hundred. There I launched the content series, where the focus was on crystallizing business trends. Championing problem-solving teams and learning workshops, attendance increased by seventy percent in just two years.
The key to the network’s success was the ability to develop relationships and host engaging conversations with authors and thought leaders from many fields, including Pernille Lopez, then President of IKEA North America; Glen Senk, then President of Anthropologie and now at Urban Outfitters; Mike Useem, Director of the Center for Leadership and Change Management at Wharton; Seth Godin, author of Purple Cow; Dan Pink, author of Free Agent Nation and A Whole New Mind; John Byrne, editor of Straight from the Gut and former Executive Editor at Business Week; Ben McConnell, co-author of Creating Customer Evangelists; Charles Fishman, author of The Walmart Effect; Bill Jensen, author Work 2.0 and What is Your Life’s Work?; Mike Abrashoff, author of It’s Your Ship: Leadership Lessons Learned from the Best Damn Ship in the Navy; Denis Haley, CEO of Academy Leadership; Stephen Shapiro, author of Goal Free Living; and Bill Taylor and Polly LaBarre, authors of Mavericks at Work.
In partnership with Drexel University’s LeBow College of Business, Villanova University, The Wharton School of the University of Pennsylvania and Fox School of Business at Temple University, I launched the main Speakers Series – an invitation-only thought leadership series to connect the students and the business community. This initiative led to being invited to the Advisory Board for the International MBA Enterprise Management Consulting, The Fox School of Business at Temple University.
