Conversation Agent is the embodiment of a simple idea –that the best path to growth is creating sustainable intellectual, social, and brand capital for organizations. This involves:
- Keeping an eye on the emergence of patterns meaningful to the business
- Understanding how to develop, enact, and amplify influence, and
- Navigating the transformation of the environment through growth.
We have worked with more than fifty brands in five industries and three languages, combining a culture of curiosity with the mindset of commerce.
Facilitated experiences to create a common understanding of a challenge or problem the organization is facing, or (more common) to help a team shape choices. The outcome is better decision-making, leading to stronger results. Applied to:
- go-to-market or brand strategy,
- new idea generation,
- better process or alignment,
- customer acquisition & retention.
We create strategic conversations for public and private events. For example, user group conferences, team retreats, learning and development.
Clients range from large financial services and technology organizations, to retail and online companies, software platform providers, B2B organizations, high growth start-ups in tech, apparel, healthcare, and sports.
Contact me for a confidential evaluation today.
During my corporate career, I have planned and executed global marketing, brand, and communication strategies in industries as diverse as technology, financial services, risk management consulting, chemical manufacturing, and health care.
I have held senior business roles that involved delivering growth to businesses on the spectrum from established brands in search of new growth and innovation to young startups working on the next level of growth. In the process, I ended up executing strategies in global Fortune 500 companies that led to acquisitions and exist to exit strategies in startups, leading and directing marketing, communications, and operational teams.
My love for and early adoption of digital tools to build and manage communities using content and social networks has led to transferring those technology and human behavior skills to working with established brands and high growth startups on social and content strategies and strategic action plans, and integrated marketing communications.
I have worked with brands as diverse as big four KMPG, pharmaceutical giant GlaxoSmithKline, media company NBCU and some of its entertainment brands, the Project Management Institute (PMI), international beverage company Anheuser-Busch InBev, insurance organization Allstate, and GE Appliances, consumer shopping organization Target and technology infrastructure company SunGard.
Joining established brands in search of new growth afforded me the opportunity to negotiate an international joint venture to bring new products to market in the U.S., and to built equity in two prominent global businesses resulting in profitable acquisitions.
Building a platform
From early 2000 to 2008, I have developed and chaired one of the first social networks with Fast Company magazine growing membership to over five hundred. In addition to moderating group discussions online I launched three content series to support more than 100 events focused on business trends people should be thinking about in the next five to ten years and business challenges they were facing.
The key to the network’s success was the uniqueness of each experience, which drew participation from a very diverse representation of the region’s professional community, while maintaining continuity though the overarching signature impact of each event and conversation.
With a group of volunteers and through the generosity of sponsor organizations we hosted engaging conversations with authors and thought leaders from many fields.
A representative list includes Pernille Lopez, then President of IKEA North America; Glen Senk, then President of Anthropologie and now at Urban Outfitters; Mike Useem, Director of the Center for Leadership and Change Management at Wharton; Seth Godin, author of Purple Cow; Dan Pink, author of Free Agent Nation and A Whole New Mind; John Byrne, editor of Straight from the Gut and former Executive Editor at Business Week; Ben McConnell, co-author of Creating Customer Evangelists; Charles Fishman, author of The Walmart Effect; Bill Jensen, author Work 2.0 and What is Your Life’s Work?; Mike Abrashoff, author of It’s Your Ship: Leadership Lessons Learned from the Best Damn Ship in the Navy; Denis Haley, CEO of Academy Leadership; Stephen Shapiro, author of Goal Free Living; and Bill Taylor and Polly LaBarre, authors of Mavericks at Work.
In partnership with Drexel University’s LeBow College of Business, Villanova University, The Wharton School of the University of Pennsylvania and Fox School of Business at Temple University, we launched the main Speakers Series – an invitation-only thought leadership series to connect the students and the business community. This initiative led to being invited to the Advisory Board for the International MBA Enterprise Management Consulting, The Fox School of Business at Temple University.