Most organizations struggle with two problems: not creating the right products or services, and not reaching the right people.
We create advantage for businesses using learning to build contextual understanding of the brand and its relationships, including customers and their networks. Our framework is based on observation, orientation, decision, and action.
Incorporating market research, audience feedback, and knowledge-based data we orient marketing and communications to making the best solutions the most discoverable.
Working together on a time tested iterative process grounded in a deep understanding of people’s motives, desires, and value systems and the business and technology scenarios in which experiences will occur, we uncover the path to meaningful interactions. We then focus the business/brand narrative, taking control of its promises, and leveraging our broad market experience to develop unique, proprietary, and valuable insights that are relevant, actionable, and measurable.
Clients range from large financial services firms, to fashion and beauty retail and eCommerce companies, B2B organizations, stealth tech start-ups in healthcare and sports.
Contact us for a confidential evaluation today.
During her corporate career, Valeria Maltoni planned and executed global strategies in several industries, including technology, financial services, risk management consulting, chemical manufacturing, and health care.
She held senior business roles delivering growth and executing exit strategies from global Fortune 500 to startup businesses, directing marketing, communications, and operational teams.
She has delivered digital/social brand strategies and roadmaps with brands as diverse as KMPG, GSK, NBCU, the Project Management Institute (PMI), Anheuser-Busch InBev, Allstate, and GE Appliances, provided integrated marketing consulting for Target and SunGard, negotiated an international joint venture to bring new products to market in the U.S., and built equity in two prominent global businesses resulting in profitable mergers.
Building a platform
From early 2000 to 2008, Valeria developed and chaired one of the first social networks with Fast Company magazine to a membership of over five hundred. She launched the content series, more than 100 events focused on business trends people should be thinking about in the next five to ten years.
The key to the network’s success was the uniqueness of each experience, which drew participation from a very diverse representation of the region’s professional community, while maintaining continuity though the overarching signature impact of each event and conversation.
With a group of volunteers and through the generosity of sponsor organizations we hosted engaging conversations with authors and thought leaders from many fields.
A representative list includes Pernille Lopez, then President of IKEA North America; Glen Senk, then President of Anthropologie and now at Urban Outfitters; Mike Useem, Director of the Center for Leadership and Change Management at Wharton; Seth Godin, author of Purple Cow; Dan Pink, author of Free Agent Nation and A Whole New Mind; John Byrne, editor of Straight from the Gut and former Executive Editor at Business Week; Ben McConnell, co-author of Creating Customer Evangelists; Charles Fishman, author of The Walmart Effect; Bill Jensen, author Work 2.0 and What is Your Life’s Work?; Mike Abrashoff, author of It’s Your Ship: Leadership Lessons Learned from the Best Damn Ship in the Navy; Denis Haley, CEO of Academy Leadership; Stephen Shapiro, author of Goal Free Living; and Bill Taylor and Polly LaBarre, authors of Mavericks at Work.
In partnership with Drexel University’s LeBow College of Business, Villanova University, The Wharton School of the University of Pennsylvania and Fox School of Business at Temple University, we launched the main Speakers Series – an invitation-only thought leadership series to connect the students and the business community. This initiative led to being invited to the Advisory Board for the International MBA Enterprise Management Consulting, The Fox School of Business at Temple University.