People are networks of desires, needs, outlooks, and experience.
Companies are networks of people providing goods and services.
Markets are networks of people, companies, needs, and supply.
How people, companies, and markets do business are network interactions. The protocols by which this network exchanges information, reacts to rapidly changing market conditions, realigns resources, and conducts commerce are all forms of conversation.
Conversation is the internet of the modern business landscape.
I help organizations attract opportunity and increase value through mastery of conversation and technology.
My simple process is designed to 1.) discover the facts, 2.) take control of the narrative, 3.) strategize solutions and processes, 4.) design experience for performance, and 5.) master the simple, sustainable actions that accelerate momentum and growth.
I work with brands and startups that want to multiply and retain customers.
Want to deliver more value at your next event?
Transforming public and private events into memorable experiences is done on purpose, creating strategic conversations to engage audiences. If you’re in charge of events for your organization or association and are looking for higher audience participation, download my guide to energize events.
- client retreats
- user group conferences
- cross-team knowledge transfer experiences
- post merger alignment
Want to produce breakthroughs in your business?
The purpose of getting together is to create a common understanding of a challenge or problem your organization is facing, or (more common) to help a team shape the choices they’re facing. Contact me for a confidential evaluation today if your organization has a specific need to drive results for:
- go-to-market or brand strategy
- new idea generation and/or execution
- better process or process alignment
- customer acquisition and retention
- community and platform building
Want personal attention to your business problem?
Creating sustainable growth and scale in a digital first world means identifying what moves the needle. Sometimes this involves finding the real problem. If your organization is stuck and/or seeks to increase value in product and service, contact me for a confidential evaluation today.
- keep an eye on the emergence of market patterns meaningful to the business
- develop or grow an audience
- take control of the brand narrative
- understand how to activate and amplify influence
- navigate transformation through growth
I have experience working inside large financial services and technology organizations, with retail and online businesses, software platform (SaaS) providers, B2B organizations, high growth start-ups in tech, apparel, healthcare, and sports.
During my corporate career, I have planned and executed global marketing, brand, and communication strategies in industries as diverse as technology, financial services, risk management consulting, chemical manufacturing, and health care.
I have held senior business roles that involved delivering growth to businesses on the spectrum from established brands in search of new growth and innovation to young startups working on the next level of growth. In the process, I ended up executing strategies in global Fortune 500 companies that led to acquisitions and exist to exit strategies in startups, leading and directing marketing, communications, and operational teams.
My love for and early adoption of digital tools to build and manage communities using content and social networks has led to transferring those technology and human behavior skills to working with established brands and high growth startups on social and content strategies, strategic action plans, and integrated marketing communications.
I have worked with brands as diverse as big four KMPG, pharmaceutical giant GlaxoSmithKline, media company NBCU and some of its entertainment brands, the Project Management Institute (PMI), international beverage company Anheuser-Busch InBev, insurance organization Allstate, and GE Appliances, consumer shopping organization Target and technology infrastructure company SunGard.
I played a key role in restructuring the global business development approach and aligning North America marketing with integrated business strategy and engaged in deep brand development work with many established brands in search of new growth. I had the opportunity to negotiate an international joint venture to bring new products to market in the U.S., and built equity in two prominent global businesses resulting in profitable acquisitions.
Building a platform
From early 2000 to 2008, I developed and chaired one of the first social networks with Fast Company magazine growing membership to over five hundred. In addition to moderating group discussions online I launched three content series to support more than 100 events focused on business trends people should be thinking about in the next five to ten years and business challenges they were facing.
The key to the network’s success was the uniqueness of each experience, which drew participation from a very diverse representation of the region’s professional community, while maintaining continuity though the overarching signature impact of each event and conversation.
With a group of volunteers and through the generosity of sponsor organizations we hosted engaging conversations with authors and thought leaders from many fields.
A representative list includes Pernille Lopez, then President of IKEA North America; Glen Senk, then President of Anthropologie and now at Urban Outfitters; Mike Useem, Director of the Center for Leadership and Change Management at Wharton; Seth Godin, author of Purple Cow; Dan Pink, author of Free Agent Nation and A Whole New Mind; John Byrne, editor of Straight from the Gut and former Executive Editor at Business Week; Ben McConnell, co-author of Creating Customer Evangelists; Charles Fishman, author of The Walmart Effect; Bill Jensen, author Work 2.0 and What is Your Life’s Work?; Mike Abrashoff, author of It’s Your Ship: Leadership Lessons Learned from the Best Damn Ship in the Navy; Denis Haley, CEO of Academy Leadership; Stephen Shapiro, author of Goal Free Living; and Bill Taylor and Polly LaBarre, authors of Mavericks at Work.
In partnership with Drexel University’s LeBow College of Business, Villanova University, The Wharton School of the University of Pennsylvania and Fox School of Business at Temple University, we launched the main Speakers Series – an invitation-only thought leadership series to connect the students and the business community. This initiative led to being invited to the Advisory Board for the International MBA Enterprise Management Consulting, The Fox School of Business at Temple University.