Valeria focuses the conversation on the power of narrative, providing a framework for thinking differently about business assets and promises to chart a path to meaningful and profitable trade.
These main umbrella topics are meant as thought starters. Event topic is customized based on your goals and audience.
What’s Next for Business
Conversation Agent is the go-to source for the ideas and people that will shape business. Connecting ideas and people is about talking the walk. Valeria connects the dots on trends and shows you examples of executions/results from her own experience.
She also brings together leading thinkers with execution experts.
What’s Next is designed to address some combination of the following questions:
- What’s the next step for business on the social Web?
- How do you stand out, create demand, and grow your presence?
- How do you approach innovation?
- How do you bridge organizational disconnects?
- How do you bridge online and offline, word of mouse with word of mouth to convert prospects to buyers (one transaction), buyers to customers (repeat transactions), and customers into fans and evangelists?
For keynote addresses, corporate training sessions, real time stream programming (podcasts and video stream), and live panel discussions.
Rethinking Business in the Age of the Social Customer
This is the conversation we never had about social media and desperately need to have to make sense of what works and what doesn’t.
The prequel to the tactical implementations that have followed in the last couple of years. Some key areas of focus for this conversation are:
- How to use social media to build a better brand vision that creates mutually beneficial relationships and trust with customers.
- Why strong, resilient, and enduring brands have and will always be the goal.
- Why creating motivated, “well armed” brand advocates via social media is infinitely better than trying to recreate mass media through a new venue.
- Examples of business that have succeeded at keeping their brand promise focused.
- How to increase value by embedding products and services with meaning.
- Thinking beyond tactics to creating an authentic and sustainable “voice of the business.”
