It turns out that what makes companies change is the same thing that makes people change: when you change the story about yourself.
- Write and communicate to transfer value
- Source and curate information to pass on knowledge
- Research and analyze to align with reality
A culture that works aligns strategy—how people make choices—and habits—how people do things.
People change every day. But also, they hold onto their worldviews. The future favors those who straddle “should” and “is.”
The best predictor of longevity deals with available energy before and after a given change.
People tell me an outside perspective is useful to converge strategy and habits, explore new opportunities, expand capabilities and capacity where resources, knowledge, and time may be limited.
I work at the intersection of art and business, logic and empathy, systems thinking and creativity, sustainability and immediacy.
Who I work with
My clients are ambitious companies that can and want to learn quickly.
I leverage years of experience working inside companies to create business value, thought leadership and strategic differentiation to get results.
- Sample companies I helped tell a new story include – Sungard Availability Services, Arkema subsidiary, GSK, UBS, Target, GE Appliances, Allstate, Willis Towers Watson, Coral Active.
- Service firms I helped build new capabilities include – International Risk Management Group (IRMG), KPMG, H&R Block, PMX Agency, and Empathy Lab.
I play well with internal teams, partner agencies, and technology providers and work across cultures, languages, and time zones.
Beyond project collaboration, some clients retain me as advisor to support further execution.
Make smarter choices, act on them consistently. Your strategy will get people energized, your habits will make it work. Key elements:
- Connections — meaning, direction, alignment, relationships
- Conversation design — value, messaging, tone, interaction
- Copywriting — competence, coherence, credibility, consistency
Project based based on scope of work—for example, an article or a guide, a developmental strategy—or retained—when you’d like to extend our work together over a period of time, include coaching with it.
Hire me to provide a different perspective.