I name, number, and position enterprise, technology companies and professional services firms to create new opportunity.
I have a successful track record leading naming, numbering, positioning for demand creation and product launches in evolving markets.
I focus on capabilities and culture, take ownership of decisions, and genuinely care for my clients and the work. Experience has taught me that the best results come from relationships of mutual trust and commitment.
Solutions-neutral thinking
People tell me an outside perspective is useful to converge strategy and culture, explore new opportunities, expand capabilities and capacity where resources, knowledge, and time may be limited.
When relevant, I also recommend partners and practitioners from my network.
Who I work with
My clients are enterprise companies that seek new opportunity, professional services firms that want to stand out, and technology-led companies that want to get noticed by decision-makers.
I leverage years of experience working inside companies to create business value for technology companies, thought leadership and differentiation for professional services firms and enterprise to get results.
- Enterprise & technology companies I helped tell a new story include – Sungard Availability Services, Arkema subsidiary, GSK, UBS, Target, GE Appliances, Allstate, Willis Towers Watson, Coral Active.
- Professional services firms I helped build new capabilities include – International Risk Management Group (IRMG), KPMG, H&R Block, PMX Agency, and Empathy Lab.
I play well with internal teams, partner agencies, and technology providers and work across cultures, languages, and time zones.
Player-coach
Beyond project collaboration, some clients retain me as advisor to support further execution.
Value-creation Framework
Any strategy worth thinking about is in the doing. Your strategy needs to get people energized to make it work. Key elements:
- Connections — purpose, market value, direction, naming, relationships
- Conversation design — value proposition, naming, messaging, voice
- Copywriting — competence, coherence, credibility, relevance
Pricing
Project based or retained.
Hire me to provide a different perspective.
