I help enterprise brands, technology companies, and professional services organizations get to the core of why people buy their products and services, communicate value, and create new business opportunities — with an emphasis on new thinking to explore product / market and culture / language alignment.
I love helping clients succeed. As advisor, I prefer to work with people who value collaboration and transparency as much as I do. Experience has taught me that the best results come from relationships of mutual trust and commitment.
I value honesty, curiosity, and communication, take ownership of decisions, and genuinely care for my clients and the work product.
Solutions-neutral thinking
People tell me an outside perspective is useful to do deep dive into problems and valuable to expand capabilities and capacity where resources, knowledge, and time may be limited.
When relevant, I also recommend partners and practitioners from my network.
Who I work with
My clients are organizations with multiple brands at different levels of maturity that seek new opportunity, professional services firms that want to stand out, and technology-led companies that want to improve how they communicate with senior business decision-makers.
I leverage what I learned through my experience creating business value for technology startups, thought leadership for professional services firms, and elevating B2B brands by connecting them to ultimate buyers to build your narrative.
- Organizations I helped tell a new story and build community include Sungard AS, Atofina Chemicals, GSK, UBS, GE Appliances, H&R Block, Allstate, Willis International, and Decooda.
- Professional services firms I helped build new capabilities and services include International Risk Management Group (IRMG), KPMG, PMX Agency, and Empathy Lab.
I play well with internal teams, partner agencies, and technology providers and have worked across cultures, languages, and time zones.
Player-coach
- Constructive creation — We identify a keystone change that supports your business goals to connect with current and future customers, create an action plan, and a sustainable process
- Communication — I observe and analyze how you communicate, so we can align to prepare, adapt, and develop the brand, and communicate value
- Conversation — We put in place a mechanism to interpret and integrate (as appropriate) feedback and information from interactions
- Capacity — Where relevant, I recommend tools and professionals (technologies, platforms, freelancers, creative agencies)
- Capabilities — I provide solutions-neutral advice to explore relevant questions and / or broaden options
- Coaching — Beyond project collaboration, some clients retain me as advisor to support further execution
ABC Framework
Any strategy worth thinking about is in the doing. Your strategy needs to get people energized to make it work, it needs to transmit value as a byproduct of the experience, and it should inspire confidence by being credible, coherent, and relevant.
- Alignment — relationships, coordination, direction
- Brand development — value, language, voice
- Content consulting — credibility, coherence, relevance
Pricing
Project based. Plus travel and time (per diem).
Hire me to provide a different perspective.
