Companies often go from purpose to strategy without considering the shifts in the environment and competitor actions. Frustration over direction and change, communication issues, and lack of momentum are symptoms of an unclear path forward.
When the why of purpose is not coupled with a why of movement or how things could change, it’s difficult to develop and communicate the full value of products and services consistently. Without clear communication, alignment and success are a problem.
I teach companies and teams to understand the systems at play in their organization and commercial environment and to learn and adapt as a way of working. This results in meaningful alignment, effective communication, and design of experience.
I work with mature brands and professional organizations to help solve the problem by helping them see networks to integrate and create new opportunities — with an emphasis on new thinking to explore product / market and culture / language alignment with experiences. Together, we work on new ways of doing things that leverage technology to go beyond efficiencies and create positive impact on brand(s) and business.
I bring a participant-observer perspective and a combination of strategic tools to all projects.
An outside perspective is useful to deep dive into problems and valuable to expand capacity where resources, knowledge, and time may be limited. The bulk of my work is focused on developing and transferring the ideas, knowledge, and practices that helps brands, organizations, and teams create signal and achieve success.
When relevant, I also recommend partners and practitioners from my network.
Who I work with
My clients are organizations with multiple brands at different levels of maturity and professional firms that want to build their next phase of growth. A desire to tell a new story through product value and experience is a common aspiration.
I leverage what I learned through my experience working with startups, professional networks, and high growth businesses to build agility into new operating frameworks and create new organizational habits to prepare for change.
I’ve helped engineer-, technology- and science-led organizations – from cognitive computing, IT infrastructure services, and manufacturing to new molecules, formulations, and financial instruments – examine the why of movement, interpret data and observation to reveal opportunity, and move forward with renewed clarity of purpose and action. Organizations I helped tell a new story include Sungard AS, Atofina Chemicals, GSK, UBS, GE Appliances, and Decooda.
I’ve helped professional services firms – from agencies to business advisors and consultants – take stock and reinvent, expanding their capacity and building new capabilities and services, and tell a new story. Firms I worked with include International Risk Management Group, Willis International, H&R Block, Allstate, KPMG, PMX Agency, and Empathy Lab.
I play well with internal teams, partner agencies, and channels and have worked across cultures, languages, and time zones.
- I work with you on a strategy of movement mapped to your goals, utilizing the most useful tools, creating an action plan, and organizing processes in the most sustainable way possible
- I analyze how you work, helping you put in place a mechanism to interpret feedback and information to prepare, adapt, and evolve the organization, and the brand
- Where relevant, I help you select who and what to work with longer term – freelancers, technologies, platforms – cutting through the noise with unconventional ideas and less known resources
- I provide solutions-neutral advice to explore further questions and/or options
- some clients retain me for additional coaching to help teams / founders execute
- Brand evolution
- Content consulting
- Group alignment
I bill per deliverable plus travel and time (per diem).
Hire me to provide a different perspective.