I work with enterprise brands, technology companies, and professional services organizations to get to the core of why people buy their products and services, communicate value, and create new growth opportunities — with an emphasis on new thinking to explore product / market and culture / language alignment.
I love helping clients succeed. As advisor, I prefer to work with people who value collaboration and transparency as much as I do. Experience has taught me that the best results come from relationships of mutual trust and commitment.
I value honesty, curiosity, and communication, take ownership of decisions, and genuinely care for my clients and the work product.
Solutions-neutral thinking
An outside perspective is useful to deep dive into problems and valuable to expand capacity where resources, knowledge, and time may be limited.
When relevant, I also recommend partners and practitioners from my network.
Who I work with
My clients are organizations with multiple brands at different levels of maturity that seek new growth, professional services firms that want to stand out in their markets, and technology-led companies that want to improve how they communicate with senior business decision-makers.
I leverage what I learned through my experience creating business value for technology startups, thought leadership for professional services firms, and elevating B2B brands by connecting them to ultimate buyers to build your narrative.
Organizations I helped tell a new story and build community include Sungard AS, Atofina Chemicals, GSK, UBS, GE Appliances, H&R Block, Allstate, Willis International, and Decooda.
Professional services firms I helped build new capabilities and services include International Risk Management Group (IRMG), KPMG, PMX Agency, and Empathy Lab.
I play well with internal teams, partner agencies, and channels and have worked across cultures, languages, and time zones.
Player-coach
- I work with you on strategy mapped to your goals and audiences, utilizing the most useful tools, creating an action plan, and organizing processes in the most sustainable way possible
- I analyze how you communicate, helping you put in place a mechanism to interpret feedback and information to prepare, adapt, and evolve branded content and interactions
- Where relevant, I help you select who and what to work with longer term – freelancers, technologies, platforms – cutting through the noise with unconventional ideas and resources
- I provide solutions-neutral advice to explore further questions and/or options
- some clients retain me for additional coaching to help teams / founders execute
Project based
- Brand evolution
- Content consulting
- Group alignment
Pricing
I bill per deliverable plus travel and time (per diem).
Hire me to provide a different perspective.
