Valeria explains how the most powerful way for a brand to become “sticky” is to give customers a platform to talk with the brand — and each other. A YouTube video filmed by Wendy Piersal (Running time 5:48, embeddable).
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It's never the right moment to do or act on something. You make it right by working on it. For every successful A-side, there's a surprising... number of B-sides.
https://www.conversationagent.com/2020/10/b-sides.html