Valeria talks about the concept of buyers vs. customers, and the process she uses when working with organizations to meet their goals.
The most frequently asked questions teams ask during a strategic engagement range from learning what best practices like companies use online, to how to respond in a crisis situation. Yet, by far, the biggest challenge organizations face is that of building continuity and consistency in their interactions.
A YouTube video filmed at SxSW Interactive 2011 by Simon Mainwaring of We First (Running time 5:47, embeddable).
