Contrary to common belief, many organizations are focused on purpose in their day-to-day operations. Typically, the work centers on optimizing and making things efficient. This may work for a while, even as the competitive landscape and business climate shift. There may just be some frustrations over direction and communication issues. In my work I found that these inflection points are useful symptoms of an unclear strategy forward. The desire to rebrand, or change in go-to market plans are catalysts for a needed transformation. Is this you? Acting is essential to learning.
I’ve written and facilitated hundreds of strategic conversations, optimized for joy and energy, working with agencies and brands as part of professional development and education programs and explorations.
Hire me to provide a different perspective.
Value is important for the evolution of a brand, to deliver memorable experiences, and create a culture focused on the human side of business. Business is still about solving problems. Technology impacts the modes of communication. I’ve been speaking about rediscovering value at conferences around the world for more than a decade.
Inquire on speaking fees.
I love people. They’re awesome.
“When our company was rebranding, we had no idea where to begin. We knew that our current product name was not getting people excited about our technology and our business, and we wanted to make a meaningful change. Valeria talked us through several different strategies for rebranding and helped us map out key metrics for success with selecting our new brand. Her advice was invaluable, and we saw the positive effect of our new name immediately. I would highly recommend working with Valeria to create a brand that highlights your company.”
– Elsa Swanson, Cofounder and CEO, Synotrac
“Valeria brings an amazing depth and breadth of knowledge to bear on marketing strategies and systems. I can’t say enough about her ability to create marketing programs that reflect a coherent strategy and deliver great results. Brand innovation, marketing strategy, community building – she can tackle it all and create offerings that deliver for the clients and the agency. It is a pleasure to work with her.”
– Barbara Frontera, Data & Analytics at Perks Consulting
“I first met Valeria when she was a featured speaker during a Business Marketing Association event. During this particular presentation, I was impressed with Valeria’s in depth understanding and thoughtful approach to corporate culture, branding and marketing, as well as an articulation of how vitally interconnected they are. Valeria knows how to cut through clutter to express her points with real world examples, wonderful humor and ‘no bull’ directness. It’s been an honor getting to know and interact with Valeria since our first meeting. I’m always so impressed with her passion for learning (she is forever discovering new insights) and her ability to humanize problems and situations, applying her deep knowledge of psychology and behavioral learning practices.”
– Tom Alexander, Senior Brand Marketing Executive
“Valeria has high credibility and trust rating from senior management. Her understanding of the critical role of communication to product success has added tremendous value to the organization. Additionally, her unique ability to act by giving to others growth, development and success makes her a unique and valued advisor and friend.”
– Faye Patterson Ciccotto, PSA Consultants