The mission of my work is to reframe how we value things (and people) to transform business culture and society. I pursue it through narrative analysis and story design using conversation as a sense-making tool.
A new narrative that reflects the reality of a business generates energy in its culture. You can’t get change without energy; the best predictor of longevity is available energy before and after a given change.
See if you’re a good fit to work together.
The value of culture and narrative in business. Talks at the most prominent conferences around the world for more than a decade.
“Thank you for being the soul of Liminal…for extracting the essential qualities of this group and giving voice and direction. And, for challenging us to be deeply honest and open with those companies we serve. This thought leadership evidences the big issues we are not scared to tackle. Well done!”
-Jack Smith, Partner, Liminal Consulting
“When our company was rebranding, we had no idea where to begin. We knew that our current product name was not getting people excited about our technology and our business, and we wanted to make a meaningful change. Valeria talked us through several different strategies for rebranding and helped us map out key metrics for success with selecting our new brand. Her advice was invaluable, and we saw the positive effect of our new name immediately. I would highly recommend working with Valeria to create a brand that highlights your company.”
– Elsa Swanson, Cofounder and CEO, Synotrac
“Valeria brings an amazing depth and breadth of knowledge to bear on marketing strategies and systems. I can’t say enough about her ability to create marketing programs that reflect a coherent strategy and deliver great results. Brand innovation, marketing strategy, community building – she can tackle it all and create offerings that deliver for the clients and the agency. It is a pleasure to work with her.”
– Barbara Frontera, Data & Analytics at Perks Consulting
“I first met Valeria when she was a featured speaker during a Business Marketing Association event. During this particular presentation, I was impressed with Valeria’s in depth understanding and thoughtful approach to corporate culture, branding and marketing, as well as an articulation of how vitally interconnected they are. Valeria knows how to cut through clutter to express her points with real world examples, wonderful humor and ‘no bull’ directness. It’s been an honor getting to know and interact with Valeria since our first meeting. I’m always so impressed with her passion for learning (she is forever discovering new insights) and her ability to humanize problems and situations, applying her deep knowledge of psychology and behavioral learning practices.”
– Tom Alexander, Senior Brand Marketing Executive
“Valeria has high credibility and trust rating from senior management. Her understanding of the critical role of communication to product success has added tremendous value to the organization. Additionally, her unique ability to act by giving to others growth, development and success makes her a unique and valued advisor and friend.”
– Faye Patterson Ciccotto, PSA Consultants